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A Flexible Parking Sign Can Protect Property From Distracted Drivers

A flexible parking sign offers significant advantages over traditional alternatives, protecting your property from distracted drivers while reducing the cost of upkeep.  As distracted driving becomes a growing problem, flexible markers will play an ever-greater role in preventing property damage and ensuring that public signage can do its job and adjust to changing driving habits.

The Facts about Distracted Driving
Operating a motor vehicle is a serious task that should not be taken lightly.  Drivers must pay constant attention to the road ahead, make split-second decisions, and remain alert for potential dangers, all of which can be challenging for those who are completely focused.  When drivers become distracted, it becomes even more difficult to perform these tasks safely and properly.  Many accidents have occurred because a driver was fiddling with radio controls, arguing with passengers, or trying to eat and drive at the same time, and this problem has been greatly exacerbated by the ubiquitous presence of modern electronic devices like cell phones.  The following statistics reveal the worrying facts about distracted driving:

• In 2011, 421,000 people were injured and 3,328 were killed in wrecks caused by distracted drivers.

• At any given moment during the day, more than 600,000 drivers in the US are operating electronic devices while driving.

• Using a portable device while driving triples the odds of being involved in a crash.

• The average driver requires 4.6 seconds to send or read a text message, during which they are not looking at the road ahead.  At a speed of 55 mph, this is enough time to travel the length of a football field.

• Distracted driving is especially common among license holders who are 20 years of age and younger.

• While headsets have been offered as a solution to the problem of distracted driving, studies show that they make no significant difference in the safety risks involved.

• 25% of teenage drivers either send or respond to a text each time they drive, and 10% of adults and 20% of teens engage in multi-message texting while behind the wheel.

More Devices, More Distractions
While state and local governments are taking steps to combat the use of cell phones while operating a vehicle, other products are appearing on the market that will make distracted driving a more significant issue than ever before.  Of particular concern is the introduction of computing devices that resemble traditional eyewear, such as Google Glass™, which allow the user to receive information from the Internet constantly, even while going about daily activities such as driving.  In one high-profile case, a woman in California who was wearing Google Glass™ while behind the wheel was ticketed both for speeding and for using a computer monitor while operating a motor vehicle.  The case was eventually thrown out because the officer could not prove that the driver was actually using the device at the time, but this incident points out the challenges that lawmakers will face as such products become commonly available.

A flexible parking sign offers property owners and safety engineers a powerful way to protect their land and buildings from the inevitable consequences of distracted driving.  These products offer many benefits, including freedom from bent signposts and the resulting cosmetic blemishes; a way to save money since there will be no need to pay for repairs or replacements; adequate protection no matter what angle the flexible parking sign is struck from; and the ability to mount them in concrete, asphalt, and dirt parking areas alike.  Successfully tackling the issue of distracted driving will involve efforts on all levels, including new legislation and efforts from law enforcement, and while a flexible parking sign cannot solve the problem, it can be part of the solution when used with other traffic safety products.  Call Impact Recovery today to find out what products we offer that could help protect your property.