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The Flex Bollard: An Ever More Important Tool for Keeping Drivers Safe

The modern flex bollard serves an important role in safeguarding the public.  Traditionally associated with urban areas, public safety officials are now using these products in all types of settings.  This is due to the following factors:

1.     Increasing numbers of drivers.  In 1970, there were just over 100 million licensed drivers in the US.  That number had more than doubled by 2009 and will continue to grow in the years ahead.  With road construction dependent on public funds, ever-increasing use of automobiles has strained many local roadways almost to the breaking point.  This is true, not only in large cities, but in lightly settled areas where tax revenues limit available funds for infrastructure improvement.

2.     The changing profile of the average American driver.  Of particular concern is the aging of the American populace.  In 2010, about 13% of the US population was 65 or over. By 2050, more than 21% of the populace will fit this age group.  This forecast, along with an increasingly active senior demographic, has created a pressing need for high-visibility road signs and similar products, including the flex bollard.

3.     A “wired” culture, creating motorist distractions that were unimaginable just a few years ago.  Cell phone calls, texting, emails, social media, etc.—they all direct drivers’ attention away from operating their automobiles.  Even a momentary lapse of concentration can lead to tragic results, a fact to which any police officer can quickly attest.

Any of these three factors would be grounds for concern individually.  Together, they create an urgent need for public safety officials to rethink the way they manage automotive traffic.

The flex bollard offers many advantages in this modern environment.  It can advise drivers of local road conditions, while being both pliant and sturdy enough to withstand collisions from wayward vehicles.  It will continue to serve as one of many ways to help ensure the well-being of all who use America’s roads.