At Impact Recovery, we believe in fostering a culture of knowledge sharing and community engagement. That’s why we sat down with Tim Lang, our Director of Business Development and Chair of the Temporary Traffic Control Committee for National ATSSA and a National Committee Technical Member. Tim’s extensive experience in the traffic safety industry, coupled with his passion for public well-being, makes him a standout leader.
In this Q&A, Tim sheds light on some of the most pressing topics in traffic safety, offering advice, debunking misconceptions, and emphasizing the role of thoughtful decision-making in building safer communities.
Q: Do you have any advice for newcomers to the traffic safety industry, whether they’re professionals or first-time buyers?
Tim Lang: “My advice for newcomers to the traffic safety industry, whether professionals or first-time buyers, is to dive in and get involved. Start by connecting with your local ATSSA chapter—it’s an excellent way to learn from industry veterans and stay updated on what is going on within your area regarding traffic safety.
If you want to dive deeper, consider attending local ITE or IMSA events, or even participating in national committees like AASHTO, the National Committee on Uniform Traffic Control Devices, or Task Force 13, to name a few.
Additionally, talk to your customers and suppliers to learn who they rely on for information and guidance. Don’t overlook your state’s DOT as a resource; explore their website and engage directly to gather valuable insights. Approach your entry into the industry as a fact-finding mission, and the knowledge you gain will help you make informed decisions and build strong networks.”
Q: What should companies prioritize when selecting traffic safety products or vendors, especially regarding quality and long-term reliability?
Tim Lang: “Companies should start by taking a comprehensive look at the end user’s needs. Like any industry, traffic safety offers varying levels of quality and reliability, and it’s crucial to find the right fit.
Do your research to determine which products align best with your specific requirements. Don’t hesitate to ask vendors and manufacturers plenty of questions about their products—whether it’s about performance, durability, or long-term reliability. The more you understand, the better equipped you’ll be to make informed decisions that benefit both your company and the communities you serve.”
Q: What’s one thing you wish more people understood about traffic safety’s importance to public health and community well-being?
Tim Lang: “Traffic safety is a cornerstone of public health and community well-being. It’s not just about preventing accidents; it’s about creating environments where people feel safe walking, biking, and driving.
Effective traffic safety measures reduce injuries and fatalities, alleviate the burden on emergency services, and foster a sense of security that encourages active lifestyles. Safer roads lead to healthier, more vibrant communities where people of all ages can thrive without fear of traffic-related risks.
Additionally, your local city, county, and state employees work incredibly hard to create these healthy environments, but they may not see everything you see. Your input is invaluable. If you notice something on a project in development or have an idea that could enhance traffic safety, make sure you speak up. Community feedback plays a vital role in shaping safer and more effective infrastructure.”
Final Thoughts
Tim Lang’s insights serve as a powerful reminder that traffic safety is a collective responsibility. From newcomers eager to make their mark to seasoned professionals seeking innovative solutions, everyone has a role in creating safer roads.
At Impact Recovery, we’re proud to have leaders like Tim who champion the importance of thoughtful product selection and community engagement. Together, we can ensure that traffic safety remains a top priority, making our roads safer for everyone.
